ELLA — Casa Simple

A brokerage runs on a pile of disconnected subscriptions — CRM, dialer, email campaigns, listing marketing, content, market reports, transaction checklists — and the agents still do the glue work by hand.

ELLA: a single platform running the brokerage end to end — lead capture with automated follow-up cadences, listing and campaign marketing, SEO content generation, live market intelligence, recruitment outreach, deal milestone tracking, and a client portal — coordinated by an AI assistant layer.

• —76 integrated modules in production, serving 15 agents' daily operations
• —~75 hours a week of follow-up and marketing admin absorbed across the brokerage — the workload of nearly two full-time hires
• —Follow-up that never forgets is deal flow: one added closing per agent per year ≈ $150K+/year in GCI potential

Module count from the production database. Time estimate at a conservative 5 hrs/agent/week; GCI at Miami's ~$10K average commission per side.